Pump Fiction - Evaluating Fitness Equipment Claims
The benefits of exercise are well-documented. Unfortunately,
that's not always the case with advertising claims for exercise equipment.
Some advertisers claim — without evidence — that their exercise
products offer a quick, easy way to shape up, keep fit, and lose weight.
The truth is, there's no such thing as a no-work, no-sweat way to a healthy,
toned body. Deriving the benefits of exercise requires doing the work.
Before you jump into the next home fitness fad, the Federal Trade Commission
(FTC) offers this advice: Exercise good judgment and evaluate advertising
claims for exercise products carefully.
Evaluating Claims
Read the performance claims critically. Be leery of those that say the
equipment or device can:
* provide easy or effortless results or burn excessive calories. The
claims may be true for athletes in top physical condition, but not for
most people.
* help you burn more calories or lose weight faster than other types
of equipment. In general, exercise equipment that works the whole body
or major parts of it probably helps you burn more calories than devices
that work one part of the body. And, the more you use the equipment, the
more calories you'll burn. That's a good reason to select equipment that
suits you and your lifestyle. A study might show that one type of equipment
burns more calories per hour than another type. But if the exercise is
uncomfortable — or the equipment hard to use — chances are
it will gather dust — not help you burn calories.
* help you "spot" reduce; for example, help you trim your
hips or lose the proverbial "spare tire." Toning and losing
weight in one particular area of the body require regular exercise that
works the whole body. Your weight depends on the number of calories you
eat and use each day; increasing your physical activity helps you burn
extra calories.
Always read the fine print. The advertised results may be based on more
than just the use of the machine; they also may be based on restricting
calories. The fine print may explain this. Even if it doesn't, keep in
mind that diet and exercise together are much more effective for achieving
a healthy, toned body than either tactic is alone.
Be skeptical of testimonials or before-and-after pictures from "satisfied"
customers. Their experiences may not be typical: Just because one person
had success with the equipment doesn't mean you will, too. As for those
popular celebrity endorsements, they, too, are no proof that the equipment
will work as claimed.
Finding the Right Fitness Equipment
After you've evaluated the advertised claims — but before you make
a final purchasing decision — consider these questions:
* Will the equipment help you achieve your desired goal — whether
it's to build strength, increase flexibility, improve endurance, or enhance
your health?
* Will you stick to the program? Keeping with an exercise program can
be rough: Think of all the basements, rec rooms and yard sales stocked
with costly stationary bikes, treadmills and rowing machines that have
gone unused and now serve merely as places to hang clothes. Before you
buy, prove to yourself that you're ready to act on your good intentions.
To help you choose the best equipment for your needs, check out consumer
and fitness magazines that rate exercise equipment. Then test various
pieces of equipment at a local gym, recreation center or retailer to find
the machine or device that feels comfortable to you.
Shop around: Exercise equipment advertised on TV or in newspapers or
magazines may be available at local sporting goods, department and discount
stores. That can make it easier to shop for the best price. Don't be fooled
by companies that advertise "three easy payments of ..." or
"only $49.95 a month." The advertised price may not include
shipping and handling fees, sales tax, and delivery and set-up fees. Ask
about the costs before you close the deal.
Get details on warranties, guarantees and return policies: A "30-day
money-back guarantee" may not sound as good if you're responsible
for paying a hefty fee to return a bulky piece of equipment you bought.
Check out the company's customer and support services. Call the advertised
toll-free number to get an idea of how easy it is to reach a company representative
and how helpful he or she is.
You may get a great deal on a piece of fitness equipment from a second-hand
store, consignment shop, yard sale, or the classified ads. Buy wisely:
Items bought second-hand usually aren't returnable and don't carry the
warranties that new equipment does.
Whether used or new, home exercise equipment can be a great way to shape
up — but only if you use it regularly. Don't be taken in by claims
of quick, easy and effortless results: There's no such thing as a no-work,
no-sweat way to a toned body. |